The soft drink Fresca was being promoted by a saleswoman in Mexico. She was surprised that her sales pitch was greeted with laughter. What was so funny?
a) Bottled drinks are not popular in Mexico.
b) Fresca is slang for a specific type of woman.
c) Women are not respected as salespeople.
d) Fresca means fresh and you cannot bottle freshness.
To see the answer, click here.
It is important to fully understand the language and customs of a demographic before beginning a marketing campaign.
One helpful aid is a book by Neil Taylor called The Name of the Beast. Taylor looks at how a name can differentiate the company and product line from all others in the marketplace in a clear, concise and easy to follow system. Unlike many other product naming books, this one pays particular insight as to the legal and linguistic implications of a name.
This naming faux pas is one of a series from Rochester Hills, Mich., based Max Impact. Their website offers a bounty of complimentary information to aid entrepreneurs and human resources specialists in building teamwork, business leadership and business strategy. This is an excerpt from their website.
© Max Impact, used by permission.