Product Premise:
PrecisionMD Dermaceutic Peel: PrecisionMD is the first company to provide Melasma treatments that clinically work in the United States. Dermaceutic (the #1 peel in France) is an in-office and at home peel combination that rids Melasma in just 4 weeks. And, there is no social down time, which is unique to effective peels to treat melasma. It also is accompanied by an at-home kit, which further improves results over the weeks after the peel is performed.
I got an opportunity to interview Mr. Jeffrey Nugent to find out what motivated him to create such a fascinating break-through Melasma treatment product. Here are some interesting facts I found during our interview.
Examiner: What was the motivation to create this product?
Mr. Jeffrey Nugent: “There was much less skin irritation than the other brands. Less aggressive penetration of the skin and are buffered. Goes back to my Neutrogena and Revlon days, being able to understand women and how they feel about their skin. One of the key things that I’ve learned is no pain, no gain. The majority of women do not want the down time. A number of candidates tried PrecisionMD about a year ago. In France the peel system understood French women were less tolerant and understood that the need to be filled to heal the skin faster was at the highest level of satisfaction.”
Examiner: Do you provide training to skin care specialists on how to use your product?
Mr. Jeffrey Nugent:“Absolutely, the mandatory part of the uploading process protocol has 3 factors: 1). Being the degree of skin damage, 2). the amount of product used and 3). How long you leave the product on the skin. Depending upon the skin deep penetration may be required. Multiple trainings are important so that the professionals will know how to use the product effectively. There are individual approaches to take (For example Florida vs. New York is individualized based upon what works for them as based on climate and skin types). Account executives would work directly with them and allow professionals to learn by watching…a lot of judgment is involved. We want to enhance the practice and having knowledge on how to use the product”.
Examiner: Can licensed professionals buy your product at a reduced price?
Mr. Jeffrey Nugent: “Yes, we have list prices offered to everyone equally. Buy a set of 12 and get 2nd one free. There are very specific list prices along with promotions. Bundles based on the amount of applications to meet their needs.”
Examiner: Are you planning on expanding your product line anytime soon.
Mr. Jeffrey Nugent: “PrecisionMD Dermaceutic Peel has been expanding since day one. Dermaceutic treatments visibly reduce unwanted pigmentation, fine lines, wrinkles, and help improve skin tone and texture through a combination of in-office treatments and homecare products. Dermaceutic has been used in Europe for over 10 years and is the #1 peel system in France! Dermaceutic comes in 3 different configurations and strengths based on skin condition and patient needs. They are combined with a one-month home care kit designed to maximize results. The gentle at home treatments follow-up component allows the best results to slough off epithelial skin cells gently."
Examiner:
Do you plan to partner with dermatologists to promote your product line as part of a prescribed treatment?
Mr. Jeffrey Nugent: Yes, “PrecisionMD is committed to developing, manufacturing and marketing innovative therapeutic and cosmetic skincare solutions that meet the dispensing needs of our physician partners and their patients.”
About Mr. Jeffrey Nugent
PrecisionMD's President, Chief Executive Officer and Founder, Mr. Jeffrey Nugent, has over 25 years of dermatology and consumer skin and beauty care experience. The former CEO of Revlon and Neutrogena launched the revolutionary new skincare brand, PrecisionMD, and introduced Dermaceutic as a unique and effective solution to melasma. He is as an expert in the skincare field and can offer a great deal of insight on melasma.
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