During this busy sales season, it is easy to forget about your marketing plans and to just focus on getting your inventory online and posted for sale.
However, it is important to realize that there is also a very busy shopping season that occurs after the holidays. Aunt Susie returns the toaster oven that she didn't want and takes that money to shop on eBay.....searching for that amazing new designer handbag! Or, your teenage niece has saved up enough holiday gift money to finally buy that New Moon hoodie she saw on eBay.
This type of scenario plays out over and over throughout January, not to mention those people that were lucky enough to receive eBay gift cards for Christmas.
You need to go after those sales and one easy way to keep your existing customers coming back to shop again is to offer them a special incentive. You could offer them free shipping in January, or "buy one get one 50% off", etc. It doesn't matter what the offer is----but it matters that you TELL THEM to come back to your store.
A great way to do this is with professionally printed business size cards that have your special offer detailed on them. Include one of these cards with every single item you ship this December. You can order professionally printed business cards at VistaPrint. VistaPrint has 100's of designs to pick from and you can insert your own wording and logo if you wish. You can take advantage of their special sales to get 250 business cards FREE! (You pay for the shipping).
We have included a sample of what we send out. Notice we put a code on the card for the customer to reference. This is helpful as it allows us to track the promotion easily when customers start to redeem their special offers.
Happy selling, in December and in January!
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