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AMUSE SOCIETY at Soho Beach House Miami

Fashion, beachwear and swimwear brands AMUSE SOCIETY, Tori Praver Swimwear, Samudra, Cheyann Benedict and Surf Bazaar came together to celebrate celebrate Miami Swim Week at OCHO at the Soho Beach House Miami.
Fashion, beachwear and swimwear brands AMUSE SOCIETY, Tori Praver Swimwear, Samudra, Cheyann Benedict and Surf Bazaar came together to celebrate celebrate Miami Swim Week at OCHO at the Soho Beach House Miami.
Getty Images for AMUSE SOCIETY

AMUSE SOCIETY, Tori Praver Swimwear, Samudra, Cheyann Benedict and Surf Bazaar came together to celebrate the Resort and Spring ’15 Collections at OCHO on the rooftop of Soho Beach House Miami.

AMUSE SOCIETY at SOHO Miami Beach House
Getty Images for AMUSE SOCIETY

"Partnering up with Tori Praver, Cheyann Benedict, Samudra, Surf Bazaar and Coconut Cartel to toast Miami Swim week was such a great experience! We drew a rad crowd of retailers and industry peers who supported us throughout the week. We are so grateful for the love and want to really thank those who came out to celebrate! Hope to see everyone next year!" -Summer Rapp, AMUSE SOCIETY Co-founder and Creative Director.

About the Brands:

AMUSE SOCIETY is the creative visionary of industry leaders, Mandy Fry and Summer Rapp, who are bringing to life a new collection that embodies the distinct reality of their own personal style. Their collection will hit stores November 2014.

Tori Praver Swimwear collections are influenced by the many exotic travels she has been blessed with and each of their unique cultures and gorgeous scenery. Tori’s collection has been featured in top publications including Sports Illustrated, Elle, Vogue, W, and InStyle, and has been spotted on the beach bodies of Hollywood favorites like Jessica Alba, Megan Fox, LeAnn Rimes, and Marisa Miller.

Cheyann Benedict, the former designer and Co-owner of C&C California, developed a new brand after her own name sake. Authenticity, spirit and dignity are three driving principles behind Cheyann’s work as a designer. Her line includes denim, leather and suede offerings, silk dresses, tops and bottoms, locally milled knit Tee Shirts and locally hand-knitted sweaters. All her pieces are 100% respectfully made in the USA.

Surf Bazaar takes inspiration from some of their most beloved vintage beach clothing and improved them with beautiful natural fabrics, and tweaked the silhouettes to be more progressive and flattering. The full collection is carried exclusively at The Surf Bazaar in Montauk, and their online shop.