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Amsterdam becomes Denim City Headquarters

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The Dutch capital Amsterdam has been on the rise as the denim capital of the world with its concentration of jeans brands in the Dutch capital. Claiming the title European capital of denim in recent years is partly due to the rise of key industry players like G-star, Tommy Hilfiger Europe, Levi’s, Diesel, Scotch & Soda, Denham, Kings of Indigo and Kuyichi. Kingspin the boutique denim trade show May 7-8 will also be putting on its first European edition in Amsterdam this week.

Amsterdam is already a renowned fashion hub that lives up to its reputation as the European capital of denim with the opening of the Denim City Headquarters in the summer of 2014. The organization House of Denim Foundation took the initiative in setting up this hub for the jeans industry – complete with archive, workshop and embassy – and is supported by the Amsterdam Economic Board.The goal is to connect and inspire players within the denim industry making the house of Denim responsible for the world’s first dedicated Jean School: a three-year curriculum to train the next generation of denim developers and designers. With the highest density of denim companies in the world, Amsterdam is the most logical place to establish an institute like the Denim City Headquarters, showing that the denim industry in Amsterdam is set for a bright blue future May 7-11 2014.

This October, House of Denim will take a new step in opening Denim City Headquarters with its central goal of the project is to educate the denim industry about cleaner production methods that conserve water, while attracting industry players as well as denim brands themselves.

The will have Workshop and laboratories is which its members will be able to take advantage of resources offered at the center. 125 square meters of the headquarters will be set aside for archives provided by House of denim and partners and A 275 meter square space will be equipped with sewing machines, serving both as a production workshop for upcycling companies as well as a laboratory for business incubators. These resources will become available to members of the Workshop.

The program will welcome 25 international students in 2015. for more info http://www.houseofdenim.org/

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