On September 17-19, 2013, AmericasMart opened its doors to attendees from all over the globe to welcome them into a to two separate markets: Atlanta Fall Gift & Home Furnishing Market and The Atlanta Gourmet Market and the VOW | New World of Bridal. MyMeApparel Atlanta Fashion Examiner was fortunate enough to be an invited VIP guest for the VOW bridal fashion show, presented by AmericasMart, on Tuesday night, September 17, 2013.
The VOW fashion show was just as it implies, a walk through a traditional, and at times not so traditional, wedding, complete with a precious flower girl, bridesmaids, groom and an intersection of as many brides as you could possibly imagine.
The VOW, the new world of bridal: VOW Destination Romance, showcased the newest trends of bridal wear. The flower girl displayed a garment from Kid Cute Ture, matched with accessories from The Klein Group. Tuxedo Central provided the men’s wear. Bridesmaids and wedding dresses galore were provided by a number of designers, such as David Tutera for Mon Cheri, Sherri Hill, Casablanca Bridal, Maggie Sottero Haute Couture, Impressions Bridal, Eve of Milady, Pronovias Barcelona and more. The bridal wear was accessorized with veils, jewels and such from Malis Henderson, Intuzuri Brides, Mori Lee by Madeline Gardner, The Berger Collection Mon Cheri and more.
The environment was made complete with a live five piece orchestra and an opening performance by electric violinist. (Check out the video attached.)
The beautiful bridal party’s hair and make up were styled by Carter Barnes at Phipps Plaza.
The stage was set with white everywhere: drapes, chairs, food & beverage bars, runway, etc. The stark white was balanced with clear seats in the cocktail area, fresh flowers of hydrangeas and roses and clear display cases of bling and more bling. Large white papier mâché flowers of varying sizes and styles flanked the runway entrance, provided by Balushka.
Guests were treated to fine dining of dry wines and hors d’ oeuvres of salmon garnished with caviar, spinach artichoke and crabmeat dips, filet mignon, tomato soup, imported cheeses, and more.
As the bridal party, including many brides, graced the stage, several trends emerged:
- Multi-tiered veils
- Skirting with sheer floral print overlays with satin underneath
- Capes in place of veils
- Midi-length and hi-low skirting
- Lariats (necklaces that length hangs to the back instead of the front)
- See-thru corsets and bodices
- Blinging belts, attached and unattached, at waist and/or empire
- Mismatched same silhouette or color, but not both, bridesmaids dresses
It was a grand showing with enough variety of dress to leave little to the imagination.
The question would be though, is there such thing as modesty in a wedding anymore? Would you wear a see-thru corset for your big day? Would you want your soon-to-be- wife to wear a see-thru wedding dress?