Approximately 75% of 2,105 American women surveyed in a recent poll admitted that they knowingly purchased knockoff designer goods, many stating that they've purchased at minimum five knockoff dresses, wallets, and/or shoes. Interestingly, more than 50% of respondents purchased knockoffs because they could only offer the faux goods, while 37% admitted to wanting to appear wealthy to friends and family.
However, 9% of women responded that they thought the knockoffs looked identical to the real thing.
Mark Pearson, chairman of CouponCodes4u.com, the site that conducted the poll, stated that "As demand for designer fashion and accessories has increased, so has the demand for knock off designer goods." He added that "While it may be satisfying for those consumers who can afford to purchase designer goods outright, many Americans are turning to knock off pieces to fit in, without the expensive price tag."
Not surprisingly, handbags and wallets were the most popular knockoff items, with about a third of respondents saying that they had purchased one, or the other.
Shoppers should keep in mind that the quality of the knockoffs could be much better, and nothing really competes with authenticity.