Airlines tend to make changes as the nee year begins, and that is the case in 2013 with American Airlines.
American, this week showed off its new logo and exterior for its planes, including the already delivered Flagship Boeing 777-300ER aircraft set to take to the air on Jan. 31.
American will take delivery of hundreds of new planes starting in 2013.
From American Airlines:
“Since placing our landmark aircraft order in July of 2011, we’ve been building anticipation toward a moment in time when the outside of our aircraft reflects the progress we’ve made to modernize our airline on the inside,” said Tom Horton, American’s Chairman and CEO. “While we complete the evaluation of whether a merger can build on American’s strengths, we remain steadfast in each step we take to renew our airline, a step we take with great respect for our name American. Today marks important progress in that journey as we unveil a new and updated look for the first time in more than 40 years.”
Over the years, we all became familiar with American's polished metal look, but it will be no more.
New silver mica paint has been chosen to adorn the planes and a new legacy, the "silver bird legacy" will be talked about with the airline's new modern look and feel.
“Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American,” said Virasb Vahidi, American’s Chief Commercial Officer. “Our core colors — red, white and blue have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American’s origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the ‘A’ and the star.”
American will keep flying and this new look, and a new attitude is something flyers can look forward to.
For more information on American’s new look, and to keep up with progress as the changes take place, visit aa.com/newamerican.