American Crafts announced just today that they have now acquired industry leader, We R Memory Keepers.
We R Memory Keepers were the makers of the Crop-A-Dile and the Big Bite and an innovator of crafting tools that simplify and enable the creative and memory keeping process. We R Memory Keepers also offers premier albums, storage solutions and the Lifestyle Crafts-brand of die cutting and letterpress products.
President of American Crafts, Sarah DeVoll, says that the company intends the We R brand to operate long-term, expanding on its superb track record of product innovation. Many of We R’s outstanding employees will remain with the brand and will continue to develop and innovate under the We R brand.
Also, Wayne Mitchell, CEO of American Crafts, states that American Crafts will continue to maintain the distinctive look and quality of We R’s product offering.
By joining forces they will be able to provide a broader assortment of top-quality products, a stronger method for innovation, and more convenient one-stop shopping for their customers.
We R Memory Keepers will continue to independently operate while thoughtful processing of the two companies takes place.
The continued use of We R Memory Keepers quality suppliers for leather albums and quality crafting tools will mean that crafters and retailers should expect the same amazing products We R Memory Keepers has always been known for.
Mitchell says, " American Crafts looks forward to decades more of success with the We R Memory Keepers brand."