CouponCodes4u has released its latest survey today. This one shows that Americans list brand loyalty as the most important factor when it comes to making tech purchases.
The survey polled 2,231 consumers across the country in order to determine their personal tech spending habits and whether or not brand loyalty played a part when they bought their gadgets.
Of those who owned more than one cell phone, the majority, 44 percent, claimed that they owned both an Apple and Android based handset. Furthermore, when asked which brand they prefer to purchase the most tech gear from, 46 percent said they preferred Android-based products, while 33 percent said they preferred Apple products.
According to the research, 59 percent of consumers admitted that brand loyalty played the biggest factor in their tech purchasing decisions, while 28 percent said that reviews of gadgets influenced their decisions the most.
When asked to stipulate how much money they have spent on updating their tech products in 2012 alone, 33 percent said over $500, while 29 percent said over $750. 37 percent admitted that they were planning to upgrade their phones later this year with new releases from Samsung, Apple, and Blackberry.