American Airlines has a new look. The third-largest airline in the United States revealed a new logo and exterior for its fleet today, including the Flagship Boeing 777-300ER aircraft, set to take to the air on January 31st.
"Our new logo and livery are designed to reflect the passion for progress and the soaring spirit, which is uniquely American," said Virasb Vahidi, American's Chief Commercial Officer. "Our core colors -- red, white and blue -- have been updated to reflect a more vibrant and welcoming spirit. The new tail, with stripes flying proudly, is a bold reflection of American's origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, including the 'A' and the star."
In addition to updating the look of its entire fleet for the first time in 40 years, American plans to continue taking delivery of new planes throughout the year as part of its orders for 550 new aircraft.
"Since placing our landmark aircraft order in July of 2011, we've been building anticipation toward a moment in time when the outside of our aircraft reflects the progress we've made to modernize our airline on the inside," said Tom Horton, American's Chairman and CEO. "While we complete the evaluation of whether a merger can build on American's strengths, we remain steadfast in each step we take to renew our airline, a step we take with great respect for our name, American."