Favorite Halloween traditions may differ from person to person, but the vast majority of Americans spell this autumn holiday with five letters and a whole lot of sugar.
According to a fall 2013 study by the National Research Foundation (NRF) nearly three quarters of the population will celebrate Halloween with one common denominator:
C – A – N – D – Y.
The NRF, based in Washington, DC, commissioned a professional spending survey of consumers across the United States. Close to 158 million indicated they planned to take part in Halloween celebrations this year, compared to 170 million in 2012.
“After a long summer, the arrival of fall will put millions of Americans in the spirit to partake in traditional and festive activities,” explained Matthew Shay, NRF President and CEO.
How will Americans celebrate Halloween this year?
NRF survey respondents revealed these top results:
- 72 percent will hand out candy.
- 47.5 percent will decorate their homes or yards.
- 44.2 percent will carve pumpkins.
- 31.7 percent will go trick or treating or take children to do so.
- 30.9 percent will attend or host Halloween parties.
- 20.3 percent will visit haunted houses.
Because plenty of Halloween celebrants will participate in multiple activities, the NRF survey results will add up to much more than 100 percent.
Surely, it’s not just Mad-town that’s gone mad for Halloween treats.
Here are some big Halloween numbers to crunch.
The survey indicated Americans may spend some $2.09 billion on Halloween candy, $2.6 billion on Halloween costumes, $1.96 billion on Halloween decorations, and $360 million on Halloween greeting cards this year.
No wonder everyone needs a sugar boost.
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