“The Walking Dead” dominates…again!
That’s the headline story across all the entertainment outlets this afternoon as AMC’s zombie drama slayed the competition last night with a stunning 16.1 million viewers tuning into its fourth season premiere. Even more impressive was that 10.4 million of those viewers were in the key 18-49 demographic.
In fact, for the first time ever, “Dead” found itself literally nipping at the heels of Sunday night juggernaut “Sunday Night Football” in terms of total viewers. The battle between the NFL’s Dallas Cowboys and division rival Washington Redskins pulled in 19.65 million viewers, but only 9.32 million of those were in the demo, giving “Dead” some serious bragging rights. At this rate, it’s not out of the realm of possibility that by the time the show’s fourth season wraps, they’ll be near the 20 million mark.
The previous record for a “Walking Dead” episode was its third season finale back in March which snared 12.4 million viewers and 8.1 million in the demo. The success of “Dead” also propelled after show “Talking Dead” to a new record of 5.1 million viewers, with 3.3 million of those coming from the demo.
AMC also recently saw a huge spike when reigning Best Drama winner “Breaking Bad” ended its critically acclaimed run with 10.3 million viewers a few weeks ago. You can call it quality storytelling or the “Walking Dead” effect, but either way the cable network is continuing to make a statement!