If you are one of over 10 million members of Amazon's Prime network you were in for a surprise in your e-mail on Thursday. It was a letter explaining that if your membership is up for renewal after April 17, 2014 you will pay the new price of $99/year instead of the current $79/year.
The letter read: “We are writing to provide you advance notice that the price of your Prime membership will be increasing. The annual rate will be $99 when your membership renews on xx/xx 2014.
Even as fuel and transportation costs have increased, the price of Prime has remained the same for nine years. Since 2005, the number of items eligible for unlimited free Two-Day Shipping has grown from one million to over 20 million. We also added unlimited access to over 40,000 movies and TV episodes with Prime Instant Video and a selection of over 500,000 books to borrow from the Kindle Owners' Lending Library.
For more information about your Prime membership, visit our Prime membership page.”
For those of us that our on a tight budget and the $79/year price is all you can afford or just want to get around the increase, there is a way that you can still get your Prime membership at the current price. You can buy a Prime membership as a gift before the increase takes affect and send it to your own e-mail address. You then have a year in which to redeem your gift card to continue your Prime membership. If you are planning on going this route you do need to make sure that your current membership doesn't automatically renew and if it does than take it off that automatic renewal.
If you are a student the price increase will still hit you but not quite as bad. Your membership will be going up to $49/year from the current price of $39/year.
Even though the price will be going up you will still receive the same benefits. Free 2-day shipping on select items, free video streaming of an every increasing library of movie and television shows and reduced prices and free borrowing from the Kindle library.
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