Amazon is making news again, this time as the first company to offer a free smartphone. The online giant and Kindle seller is on track to introduce its long-awaited smartphone for free. Both CNET and Forbes broke the news on September 6.
Amazon has been in discussions with smartphone companies about selling their unique phone through regular channels, such as brick and mortar stores. At this point, Amazon will more than likely offer the phone on its own site. Amazon does not want to require people to commit to a plan for service, but wants to offer the phone for free. Industry analysts speculate the phone will be tied in with the Amazon Prime program. Prime, which requires an $80 annual fee, is a package of services that includes free 2-day shipping on select items, free streaming video, and 1 free Kindle book a month.
The free phone is still in development in the hardware stage, but rumor has it that the phone will rival Android based phones, and the iPhone. Jeff Bezos, CEO of Amazon, is all about giving hardware away to entice consumers to purchase content for the hardware. Case in point, the Kindle. This teaser announcement comes just in time for 4th quarter and holiday shopping. Read more about the Amazon press conference held on September 6 in Santa Monica, CA.