Amazon announced on Tuesday September 3, 2013 their newest product: Kindle Matchbook. This service will have many Kindle owners rejoicing, and others not so impressed. Matchbook is Amazon’s newest program that allows customers who have bought any print books from amazon.com from any point since its creation in 1995 to download the eBook version at a steeply discounted price. The books will cost anywhere from $2.99 to nothing at all.
While this seems like a great new product being offered by Amazon, there are definitely some drawbacks. Many owners of the Kindle may not feel the need to download books that they already own in hard copy, especially if they have already read them. If they are absolutely free, then they might be willing to, but otherwise it may be viewed as wasteful. Although some people may want to read their favorite book over and over again on their eReader. Other owners of the Kindle may feel ripped off if they have already downloaded one of the over 10,000 books being offered on Kindle Matchbook for a higher price. It will be interesting to see if Amazon offers some sort of refund program.
The program will start in October 2013, and will have over 10,000 books available. Books being offered range from titles written by Ray Bradbury to Jodi Picoult.
Is this a good incentive program for Amazon or will it flop? Comment with your thoughts below.