Jeff Bezos is smiling today because the 7” HDX Kindle Fire began shipping to eagerly awaiting consumers. This new model starts at $229 with 16 Gigabytes of memory and Wi-Fi. You can purchase the 32 G B and 64 GB priced at $269 and $309 respectively.
"With a beautiful 323 ppi (pixels per inch) perfect-color HDX display, three times the processing power, two times the memory, four times the graphics performance, and Fire OS 3.0, we think customers are going to love the new Kindle Fire HDX," said Peter Larsen, Amazon's Kindle vice president in a statement. "We can't wait to get this tablet into our customers' hands."
The new tablets incorporate a live tech-support innovation called Mayday, which USA Today’s Edward C. Baig, calls "the real killer differentiator in the Fire HDX tablets." When a user doesn't know how to do something, they have an on-screen Mayday button to connect with free tech support.
Next month, on Nov. 14, Amazon releases a model with a 4G cellular option starting at $329 and an 8.9-inch Wi-Fi model starting at $379, reports USA Today.
Of course, consumers can order the new Kindle HDX Fire on Amazon.com.
Amazon is becoming a trusted shopping brand for low prices, fast shipping and reliable service for its other listed Amazon items. The company has 215 million active customer accounts, and its mobile app is the top shopping app in iTunes’ Lifestyles section, right next to eBay.
Pay Pal has 137 million registered customers and began its climb in 1988. Amazon has now overcome Pay Pal in registered customers and is not stopping.
"Login and Pay with Amazon," which allows you to pay on other Web sites using your Amazon account, builds upon the web retailer's earlier Amazon Payments effort from a few years ago. If Amazon can get third-party merchants to integrate its log-in feature into their checkouts, Amazon's payment system would technically have more users than PayPal.
Amazon also announced earlier this month, Gogo, which provides in-flight internet access, as the marquee partner. In-flight customers pay for their in-flight Wi-Fi by logging into their Amazon account. Gogo has received “highly satisfied reviews”.
There is an “all out” war with other players, such as, Google Wallet, Facebook and Apple. Google Wallet has been slow to gain consumer acceptance for anything beyond apps and Google gadgets, reports Donna Tam on c|net today.
Facebook has more than 1 billion users but has trouble getting users to give up credit card information. According to Tam's c|net report, Facebook gift shopping went nowhere.
Apple doesn’t seem interested in selling anything other than its own products, media or apps on iTunes.
At the end of the day, the market is betting big on Jeff Bezos. Amazon has become the everything store because it aggressively fulfilled its mission of becoming earth’s most customer-centric company for consumers, sellers, enterprises, and content creators.