Amazon CEO Jeff Bezos announced how its Amazon Prime Air drone delivery service sets to revamp the logistics process of the online retail giant. During an interview with 60 Minutes on Sunday (Dec. 1), Bezos revealed that Amazon could someday use drones to deliver goods to customers within 30 minutes of order placement.
Drone delivery testing is currently taking place for the Amazon Prime Air delivery service project, which Bezos said won’t be implemented anytime before 2015. The idea of customers placing an order online to have a drone deliver it conveniently to their doorstep is not far fetched since drone technology already exists.
The Federal Aviation Administration (FAA) would have to first approve Amazon's Prime Air delivery service, which takes time. “I know it can’t be before 2015, because that’s the earliest we could get the rules from the FAA. My guess is that’s, that’s probably a little optimistic. But could it be, you know, four, five years?,” Bezos said to 60 Minutes correspondent, Charlie Rose.
Once all legal matters are squared off, Amazon customers could receive their online order from a delivery drone within 30 minutes. Amazon Prime Air is not meant to support heavy loads, but smaller items such as a Kindle Fire HD tablet is certainly light enough for a delivery drone to carry. "Half hour delivery and we can carry objects, we think, up to five pounds, which covers 86 percent of the items that we deliver,” Bezos said.
Amazon is not the only retailer plotting to find ways to bring goods to customers faster. Amazon Prime Air delivery is similar to Google’s mini-drone delivery system project, as 9to5Google reports. In another effort earlier this year, Google began recruiting testers for its local pilot project called Google Shopping Express, a same-day delivery service in the San Francisco Bay Area. “As a tester, you will be able to shop online, in a single place, from retailers such as Target, Walgreen's, Staples, American Eagle and Toys“R”Us/Babies“R”Us and get your items delivered that same day,” product management director of Google Shopping Express,Tom Fallows said in a blog post.
As online shopping is becoming more popular among consumers, retailers are surely keeping a watchful eye on e-commerce trends. According to a new report from digital analyst company comScore, Black Friday 2013 online spending sales amount to 1.2 billion dollars, 15 percent up from last year's totals. Retailers help to further encourage consumers to shop online with offers of huge savings with Cyber Monday sales.
Amazon and Google's plans of same day drone delivery services could boost e-commerce practices for customers who prefer to receive their online purchases faster. To see Amazon’s Prime Air drone delivery service in action, check out the video demo in this article and tell us what you think in the comments below.