Two promotions Amazon announced this week include 1 cent shipping on wine and Amazon Coins to gift for holiday shopping.
The company says more than 100 wine sellers have opted into the new program offering over 1,000 labels of wine available to ship for 1¢. The program is expected to grows and wine retailers see the promotion as a way to get in front of new customers.
Participants include Sonoma, California-based Don Sebastiani and Sons. The winery says about itself, “Smoking Loon wines are crafted on a very simple premise: good wine doesn't need to take itself so seriously.”
Sebastiani and Sons transacts grapes from throughout California and globally.
Merchant coins aren’t just for games at children’s pizza chains. Amazon is making Coins available for purchase and customers can gift them for “apps, games and in-app items in the Amazon Appstore and on Kindle Fire.”
Through January 5, 2014 customers who purchase Coins on Amazon.com will receive up to a 20 percent discount when gifting or buying the Coins.
A pop-down button allows the buyer to send an email to a recipient for the gift.
The Coin has an image of a female archer.