Seattle-based e-commerce giant Amazon has a pleasant surprise for shoppers visiting their web site today. They will find a temporary price reduction on 8.9” version of the Kindle Fire HD. The Wi-Fi only version of the large-screen Kindle Fire HD is being reduced by $30 from $299 to $269 while the 4G version is being reduced by a whooping $100 from $499 to $399.
“We’re thrilled with customer reaction to Kindle Fire HD 8.9”. Customers tell us they love our large-screen version of Kindle Fire HD for web browsing, email, gaming, watching TV shows, reading magazines, and more,” said Dave Limp, Vice President, Amazon Kindle, in a press release. “As we expand Kindle Fire HD 8.9” to Europe and Japan, we’ve been able to increase our production volumes and decrease our costs. Across our business at Amazon, whenever we are able to create cost efficiencies like this, we want to pass the savings along to our customers.”
It is rare that the Seattle-based company will reduce the price on any version of their popular Kindle line of e-readers & tablets. In the past when we have seen one of these rare price reduction it is usually followed by news that the next generation of that Kindle version is about to make its debut. This time the reduction is to celebrate the expansion of the marketplace for the Kindle Fire HD.
As mentioned in the above statement the Seattle company is taking the large-screen version of their Kindle Fire HD across “the pond” to introduction the tablet to the people of the U.K., France, Germany, Italy and Japan. If the Kindle Fire HD catches on over there the way it has here then Amazon could quickly close the gap between its current distant number 2 position and the iPad at number 1.
While we will get a price break here in the United States the people on the European and Asian continents will be paying the regular price of the large-screen versions of the Kindle Fire HD.
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