The all-new Kindle Fire HD 16 GB is selling for $119.
Amazon is saying it’s the best Fire tablets the company has had built.
The Kindle Fire HDX 7" can last up to 11 hours on battery.
Barnes and Noble Nook
Barnes and Noble has priced its NOOK Simple Touch GlowLight at $49.
The company says its innovative lighting technology shines uniformly across the display and adjusts with just a touch.
Popular Cyber Monday Buys
While Amazon is pushing its electronics among the Cyber Monday deals, soft items like shoes and clothing are among the most popular sale items, according to Dealnews.com. Tools and hardware are also popular and many deals are better than leading up to Father's Day.
Amazon was founded in 1995 and says in its mission statement that it plans, "To be Earth's most customer-centric company where people can find and discover anything they want to buy online."
The company has 97,000 full-time and part-time employees worldwide with service locations in various states including California where it has launched the Amazon Fresh delivery service.