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Amazon did great in holidays, but sales declined in 2013 in UK

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Though record-breaking sales of its items during 2013 winter holidays made news, Amazon’s overall sales in the United Kingdom did not keep pace with past stats.

In December 2013, as reported on BGR, Amazon set high sales record by selling 426 items per second on Cyber Monday during the winter holiday season. According to the press release included in the report, Amazon declared sales of $36.8 million worth of items ordered worldwide that weekend. The items were shipped to 185 countries.

Noteworthy in Amazon’s sales report was the information that more than 100,000 copies of books were sold of each of 150 Kindle Direct Publishing authors in 2013 with Colleen Hoover’s “Hopeless” and Elisabeth Naughton’s “Wait for Me” topping the bestselling books list.

Amazon also noticed that more than 50 percent of customers buying from the site placed their orders via their mobile devices.

But the holiday season shopping blast did not mean steady sales throughout the year around the world. Earlier this month, The Bookseller posted a story about Amazon’s low sales in UK during 2013. The story notes that Amazon’s sales grew by only 12.6% in the year 2013 as against 21% of growth in 2011-2012. Referring to retail analyst Nick Bubb’s view on the stats, the story pointed to the possible role of Amazon’s retail rivals like Dixons and John Lewis that have launched new web services to draw more customers.

An alternative possibility of Amazon’s decline in sales during 2013 that some analysts pointed at was the now prolonged criticism of Amazon on account of its low business taxes paid in UK and the ensuing bad publicity of the site.


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