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Amazon beware: Google’s Project Wing is taking over

Google's Project Wing
Google's Project Wing

In the future, when you order something online, be it a pile of DVDs or a pizza, check out the delivery method – an option called “drone delivery” may be available for you to choose. Last week, all major tech news websites had been excited and busy reporting the secret development program “Project Wing” by Google, which involves a delivery system that uses the unmanned flying vehicles. This makes the second drone project presented by large tech companies, with the first one being Amazon’s Prime Air, which was announced back in December 2013.

With an extremely detailed 6-page exclusive report on The Atlantic, it is revealed that for the past two years, Google has been developing the drone delivery technology at “Google X,” a research lab that works on the most innovative and advanced development projects of the tech giant. Though Project Wing is still in the initial phase, the Googlers have already launched successful test deliveries in rural areas in Australia. In an introduction video of Project Wing, the beautiful white aircraft was able to deliver a chocolate bar and dog food from its origin to a location half a mile away within minutes. The entire process was efficient, smooth and safe: the drone took off like a mini rocket, swept across the sky quietly and quickly, then delicately dropped the package onto the ground destination. With the completed flying tests, it is the hope of Google that “the dream of delivering stuff more quickly, with proper and due safety” can be enabled.

However, one of the major setbacks comes nowhere but the Federal Aviation Administration, which has imposed bans against almost all commercial drones. Back in July, Amazon had to make a public plea to the FAA for permission of testing its delivery drones in the country. But until now, only two commercial drone models are allowed to fly, and the location is strictly limited to Alaska. Whether the FAA could grant commercial drones access to US skies by the timeline of September 2015 still remains a question.

Down to domestic level, these self-flying little robots have been gaining an increasing popularity among individual users. Armed with functions like a Hexo+ flying camera, the domestic drones can automatically fly above the ground to record everything for you. Whether you’re an action sports lover, an amateur photographer or a social animal who loves taking selfies, a drone can always be a nice helping hand.