As a person used to spending hours in the salon having straightening treatments (Keratin or Brazilian Blowouts) my ears perked up when I read about the new Tahitian Noni & Monoi Smooth & Repair Collection from SheaMoisture that features curly to straight options without permanently altering hair. I immediately emailed the company requesting samples to review for this column and let readers know if it really does the trick. This doesn’t mean I won’t continue to go to Alina Ratta at Byron in Beverly Hills for my straightening especially since her partner Debi Dumas does my color (see slideshow), but just something for in-between times.
According to its press release, the protein-based treatment products smooth, soften and control frizz, leaving textured hair more manageable for up to four weeks.
"Our community spoke to us about wanting the flexibility to switch up their styles without harming their beloved curls, and we listened," says SheaMoisture founder and CEO Richelieu Dennis. "Hair is an amazing form of self-expression, and every woman has the right to define beautiful for herself. Our smoothing system puts the power of hair flexibility directly in their hands, while actually repairing and strengthening strands."
The products contains certified organic Shea Butter along with revitalizing Tahitian Noni, an antioxidant enriched with Vitamin C to help maintain hair health; reparative Monoi Oil, which revives damaged hair; and Keratin, Peptides and Botanical Extracts to nourish, repair and protect distressed hair fibers. There are no parabens, sulfates, phthalates, mineral oil, formaldehyde, formaldehyde donors or artificial color.
The collection includes:
- Tahitian Noni & Monoi Smooth & Repair Straightening System ($19.99) that straightens without permanently altering hair's texture, while controlling frizz. Contains everything needed for versatile styling, including Smooth & Repair Conditioning Shampoo (4 oz.), Smooth & Repair Hair Straightening Treatment (4 oz), Smooth & Repair Rinse-Out Conditioner (4 oz.) and Smooth & Repair Hair & Scalp Weekly Treatment (2 oz.).
- Tahitian Noni & Monoi Smooth & Repair Conditioning Shampoo ($9.99)– the shampoo contains strengthening and active straightening ingredients that help smooth frayed, uneven texture, while taming flyway hair.
- Tahitian Noni & Monoi Smooth & Repair Rinse-Out Conditioner ($9.99)—a daily rinse-out conditioner that instantly hydrates and detangles, while fortifying hair against heat styling. Active straightening ingredients aid in smoothing rough textures and eliminating frizz. .
- Tahitian Noni & Monoi Smooth & Repair High Shine Glosser ($9.99) – a lightweight moisturizing oil treatment that controls frizz for a sleek, high shine finish, without silicone
- Tahitian Noni & Monoi Smooth & Repair Nourishing Hair Masque ($12.99)– a deep conditioner that infuses hair with intense moisture, while strengthening and repairing hair. Helps smooth hair cuticle, while managing frizz.
- Tahitian Noni & Monoi Smooth & Repair Hair Scalp Weekly Treatment ($9.99)– an ultra-nourishing weekly treatment that soothes, hydrates and provides antioxidant benefits to the scalp, while promoting hair renewal and growth. The smoothers are available at select Target stores nationwide.