While browsing and filling my swag bag with amazing products at yesterday’s Ultimate in Luxury Red Carpet Style Lounge at the Montage Beverly Hills your LA Beauty Products Examiner discovered Cureology Beauty Premium Hair Care Products. The event co-hosted by Wolfgang Puck & Benefiting the SPCA LA was so popular the products were gone by the time I arrived, but company rep Kayla Crawford has promised to send some for sampling.
Because Kayla made them sound so amazing I had to write about it even before testing. Kayla explained that the line is a natural and vital solution for creating vibrant and healthy hair and scalp that is derived from only the finest ingredients such as ultra purified water, the purest all natural botanicals, and the finest organic extracts available in the industry, which are all carefully mixed and blended at low temperatures, maximizing the efficacies and sustainability of the ingredients. The result, she continued is Microemulsion Technology that is harnessed to infuse the hair and scalp with organic ingredients, a natural source of antioxidants, vitamins and essential oils. Cureology Beauty products are 100% free of phosphates, waxes, fillers, salts, parabens, and harmful petrochemicals and are Animal Cruelty Free.
According to Kayla Cureology’s benefits are:
- Added volume, thickness, and body to hair
- Maintaining color
- Preventing photo-aging of hair fibers
- Moisturizing dry hair
- Adding shine
- Repairing brittle hair and split ends
- Preventing premature hair loss
- Protecting against sun damage
Be sure to check back here frequently for more beauty news and to find out the results of my Cureology testing, you might want to subscribe to the column since it's free and only takes adding your email.