The more technology advances, the easier it is to produce studio-quality output without the studio. Cameras and video are the latest example to hit the Charlotte and U.S. market.
Music production was one of the first to remove the requirement of a multimillion-dollar studio in lieu of a simple laptop computer and some creativity with instruments to produce professional-sounding songs.
Now digital cameras are paving the way for professional quality commercials and video that the average viewer would never know weren't recorded in Hollywood.
Take the new DSLR cameras for example. You can now purchase a full HD 1080P DSLR camera with many bells and whistles for well under $1,000. More and more frequently even professionals are using less expensive, lower-overhead equipment to do their smaller projects. The fact is that most people don't notice the difference anyway.
Check out the video below of a Doritos commercial, which was shot in HD in one afternoon for the 2010 Superbowl "amateur" commercial contest. The winner of the contest will win $1 Million. The commercial was shot with a Canon EOS Rebel T1i DSLR camera, which costs around $750.
In addition, the quality of photographs these DSLR cameras can take is truly "professional". Many amateur photographers now sell their photos as "stock photos" on web-photo sites such as Getty Images and Fotolia, where the public can purchase their royalty-free pictures to utilize in their websites or publishing endeavors.
You've probably seen some of these cameras in the hands of parents at the amusement park taking pictures of their kids, since they are so inexpensive. Most DSLR owners don't understand the power of that which they own.
Studios beware; more and more we see technology enabling small home-based talent to be able to create content that looks as high quality as the major studios, and it just keeps getting better and better.