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Alvarez vs. Angulo, the promotion behind such an event

This rant is meant for all the local boxing promoters, gym owners, equipment sales people, and venues where a boxing show has taken place. If you want to sell anything, you’ve got to get visibility and have people talking about you or your product. Hollywood has their previews, while grocery products introduce a product using a coupon or sample in the mail. These time honored devices work.

Come March 8, 2014, all these two gents, (l to r) Saul Alvarez and Alfredo Angulo, have to do is box because all the mind-boggling work involved in making this event a money making success has been done for them.
Showtime Boxing

Even though you have your fight posters, websites, Facebook and YouTube at work to sell your tickets, you’re still falling way short, still reaching only a small segment of your potential customer base.

Suggestion to our local promoters: Could it be that you’re still not using the blossoming industry of video production that can produce a video that gets your message out there? The Who, What, When and Where. If you’re not, then you’re only reaching a minuscule portion of the people who could be swayed into enjoying such an event. When you produce a Pre-fight Preview of an event, you’re actually wetting a lot of lips.

Suggestion to our local promoters: It’s easy to expand your market by going after people who are already watching or attending other sporting events - so cross promote with other promoters.

Suggestion to our local promoters: Let the customer try it out. Tea bags were first used as giveaways so that people could sample tea without buying large tins. Giveaways have been a tried-and-true technique for getting people interested. How about offer people a tempting discount or a "buy one, get one" deal.

Suggestion to our local promoters: When you have local boxers on your fight card, why not have these guys or gals visit other gyms to train and possibly have them give either a class or just some pointers to the up and comers? This social interaction is a can’t miss method of selling tickets.

The attached video is an example of how Showtime Boxing builds up their fight hysteria and gets the maximum amount of people looking forward to watching their events.