Alpine Meadows will open for the season on Friday, Dec. 13. To start off the season, the resort will donate all the lift ticket proceeds for the day to benefit the Squaw Valley Alpine Meadows Foundation. Here's the kicker: lift ticket prices on opening day are $59.
Alpine and Squaw are constant supporters of local athletes, and the local community. The SAF, a non-profit organization, is "...dedicated to helping local winter athletes pursue their dreams in the field of skiing or snowboarding."
Melissa Brouse, the Alpine Meadows PR chief, points out that while season passes are valid for the event, dubbed "Ski Team Scholarship Day", passholders are encouraged to make a donation to to the cause. The $59 lift tickets are only valid for the Dec. 13 opening day at Alpine.
The foundation will award scholarships to 23 Squaw Valley and Alpine Meadows athletes who are participants in multiple ski and snowboard disciplines. This is the first year for the foundation. The goal is to continue to award even more scholarships to the children and young adults in the community.
The foundation "...offers financial assistance to athletes who have a monetary need or have achieved a higher level of competition, which requires extensive travel and specialized training programs. SAF supports athletes in a variety of ski and snowboard disciplines."
Cara Whitley, chief marketing officer for Squaw Valley an Alpine Meadows had this to say, "This is a great opportunity to celebrate Alpine's opening day while skiing and riding for a good cause. We hope everyone takes this opportunity to enjoy the snow and help support a foundation that has a profound impact on local athletes."
$59 lift tickets, great snow, wonderful cause to support, it all adds up to a great reason to head to Alpine Meadows on Dec. 13.