The recruiting machine for swimming in college never shuts down. If you are thinking about a swimming scholarship stay focused on the prize. The Degree.
How you preform in the pool is only part of the equation. College recruiters and coaches are looking for the best applicants to fit the needs of their programs. Being focused on completing your degree is a major indicator for the recruiter when deciding on whom to make an offer. If you project uncertainty in your communication, or body language you won't be offered.
Coaches get recruiting leads from various sources of professional recruiting services, friends, and alumni. Many have their own recruiting departments and staff. If you are participating at the High School or USA Swimming level, you are probably on someones list as a potential recruit. If an Alumni gives you a recommendation it can really help.
To ensure the "fitting in" factor coaches have a variety of considerations. Their recruitment efforts are like a Talent Scout and Private Investigator combined. They want to know who you are, how you do in school, the pool, and how you conduct yourself socially. If you represent yourself well academically, socially, and athletically this is only a start. A coach/recruiter is looking at you now and at your potential? Can you get to the next level, or have you already peaked. Are you physically mature, or are you still growing? Every coach has a different measuring stick to access talent, or potential talent.
Indicators in your current "Biography" on your teams website such as, "Hard Worker", "Dedication", "Goes the extra mile" are all character traits that can only help your chances of landing a scholarship.
Your injury history, and recovery, your training background, or if your current team has a weight training program? All these factors can spell future success, or can indicate to the recruiting party how much potential you may have if your skills are raw. They can put you in their strength and conditioning program to bring you to the next level.
Recruiting education is solely the responsibility of the student athlete and his parents. Current coaches are not required to help you. If they do that is fine, but their job is to coach your team. You are a young adult, so take charge of your own future. Many recruiting websites exist with complete toolboxes for building your recruiting campaign. One affordable website is beRecruited.com. You can get started free, and then decide to make the "Deluxe" upgrade later if you choose.
Also visit the NCAA Eligibility Center. Here you can educate yourself on requirements and rules. Understanding these areas that govern the recruiting process will keep you from having a violation.
Remember, the education you receive is yours for a life time. Universities want your skills as a swimmer. You can fit if you try.