The Battlefield 4 poster originated from BF4Central.com and claimed an Oct. 30, 2013 release date as well as a "brand new Commander mode," "Battlelog 2.0," and information about the "Drone Strike" DLC being part of the Premium service. However, there were several things about the poster that immediately stood out as "off."
For starters, the system logos at the bottom of the poster showed only the PS3 and Xbox 360 but not the already confirmed PC release. Additionally, the Xbox 360 logo is horribly placed and obscured plus there's no mention of the PS4 or next-gen Xbox.
Additionally, the Commander mode is not "brand new" as it was originally part of the Battlefield 2 and fans of the series lamented its exclusion in Battlefield 3. The font of the text and how it is presented with the odd black background on the poster screams "photoshopped" as well.
EB Games Australia revealed the fakery with a tweet saying, "We can confirm this is not one of our posters. Sorry to let you down guys, the date is still to be confirmed!"
The creator of this fake poster simply gather created something based on a series of rumors and unconfirmed reports about Battlefield 4.