“Who we partner with is something that matters to us… It is a direct match to our group. We’ve obviously really proud to support the Mayo Clinic brand, and they’re really, really happy to have us. They’re going into new territory for them. I think the synergy between the two organizations is absolutely amazing.”
Minnesota Lynx Head Coach Cheryl Reeve
The two-time WNBA Champion Minnesota Lynx and the Mayo Clinic have joined forces in a multi-year partnership. The Marquee Partnership will begin in 2014; with the Mayo Clinic displaying its logo on the jerseys, as well as on the court.
In a new twist that goes far beyond just being a team sponsor. The Mayo Clinic plans to become the future medical provider to the team, and also plans to give the Lynx a place of their own to practice in. They are in the construction phase of Mayo Clinic Square, a new one of a kind training facility and sports medicine center, scheduled for completion in the fall of this year.
“We are thrilled to be the presenting sponsor for the world champion Minnesota Lynx…We are also pleased that work has already begun at Mayo Clinic Square, and we look forward to providing sports medicine care in downtown Minneapolis. Not only for the elite athletes of the Minnesota Lynx and Timberwolves, but also for all athletes looking for injury prevention, rehabilitation, and performance solutions.”
John T. Wald, M.D. Mayo Clinic medical director for marketing and public affairs
In addition to other potential benefits, the partnership with the Mayo Clinic will assist in increasing the exposure of the Lynx and the WNBA worldwide. Immediate evidence of the increased visibility can be seen in the franchise record six nationally televised games for the Lynx this season.
“It speaks volumes of what the Mayo Clinic thinks of us. In return we think the world of the Mayo Clinic, I know I do personally, in terms of just being able to be associated with them… If you know our team and our staff, our organization at all. You know our commitment to service. In our communities, our commitment to service to our fans, and how much it drives us as a team. A lot about our organization isn’t self driven, I think a lot of it is for the service of our community, and I think the reciprocation and support we get back from our community just proves that analogy that ‘how much we pour out is poured back into us’ as a group.”
Minnesota Lynx guard Monica Wright
This Marquee Partnership will make the Lynx the sixth WNBA team to have a team-specific partner, and it marks the first time around for the Minnesota Lynx in such an agreement. When the gold standard in health care combines with one of the most successful teams in professional sports, the results can only be beneficial for both sides.
“The WNBA is thrilled to have the Mayo Clinic as a partner, and so excited to see their names on the jersey of one of our most successful teams…They are a perfect fit with the Minnesota Lynx, both on and off the court, and we are so proud to be associated with one of the most well-respected, internationally recognized brands in health care.”
WNBA President Laurel Richie