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All-news WBBM-AM program director on use of Twitter and Facebook


In response to a recent item about radio newsrooms using social media programs like Twitter and Facebook to find out about breaking local news stories, Ron Gleason, the director of news and programming at all-news 780 WBBM-AM writes, “We’re not constantly using social networking sites to find stories, although several of our editors and anchors monitor certain twitter posts for possible ideas.”

Gleason says that the station has used Facebook to secure interviews, “we have found people we’d like to contact about stories using Facebook which has led to some interviews we might not have been able to do.” He adds that sometimes success comes from reading people’s posts, “Recently we found somebody who posted to Facebook about being an eyewitness to a bank robbery involving an armed escapee.”