According to Kurt Wagner of Mashable, "Anyone using a third party website, including users who post to personal blogs or websites, can now embed a public Facebook post directly into their own site. Users can find the line of code needed to embed a post or video by clicking on the arrow in the post's upper right-hand corner."
Chloe Albanesius of PC Mag reported on August 21 that Facebook originally made this feature available to a few news sites including Bleacher Report, CNN, Huffington Post, Mashable, and People. Wagner added that they reduced the width of embedded posts on mobile devices to work better on phone screens before making the feature available to all users.
According to Albanesius "... embedded [posts] will include in-line video playback, so videos within Facebook posts will play on a third-party site. Facebook will also provide the embed code for a post; click the drop down next to the 'Like Page' or 'Follow' button to access it. Meanwhile, Facebook promised an improved mobile experience so embedded posts better fit smaller screens. The Like, Comment, and Share buttons are also bigger so you don't accidentally tap the wrong one."
People in the greater Spokane area may have some concerns about their friends sharing their posts on their blogs or other websites without permission. Albanesius added that these concerns have already been addressed by Facebook.
According to Albanesius, "The option only works for public posts, which are designated by a globe next to the time stamp. So don't worry that a friend will be posting one of your friends-only status updates to their blog without permission. Facebook users can like or share a post directly from a third-party site, like or follow the author of the shared post, or navigate to the original post on Facebook."
Michelle Nicolson of TMCnet discussed some of the benefits of embedded posts for Facebook and its users.
According to Nicolson, "While Facebook reaps benefits from getting more people to interact with a post, there are also advantages to users who want to expand the reach of their Facebook posts. It’s convenient to embed a post in a website and expand the conversation to people who aren’t on Facebook.
"Facebook also released an updated version of the Facebook plug-in for WordPress blogs that supports embedded posts."
The new embedded posts feature could come in handy for people in the Spokane area who use blogs or other websites to market themselves and the products and services they provide. For example, local author Frank Zafiro blogs in addition to being active on Facebook and Twitter. He could use embedded posts to share the latest discussions about his books and upcoming appearances with people who don't follow him yet on social media sites.
Local business owners could also find ways to incorporate embedded posts into their online marketing as well. For example, Auntie's Bookstore regularly features updates about upcoming events, prize giveaways and other things that would interest their customers on the store's Facebook page. Embedded posts could make it easier to share the information on their website.
Embedded posts may not have appeal for everyone in the Spokane area, but people who use Facebook to spread the word about their business ventures, or who simply enjoy sharing things they found on the Internet on their blogs just got a powerful new tool. Facebook users could have a lot of fun with it.