All book marketing programs agree that to make a book successful in the twenty-first century, a website is a must. But what is the timing of the website? Authors who wait to launch their website simultaneously with their book's release have lost out on a multitude of income possibilities. Authors who launch their websites while their book is in development have a chance to season the web for their niche, collect pre-sales, collect a future customer list, create passive income streams supplementing their royalty income, establish themselves as an expert in the field, and cultivate a following generating celebrity status. The FORESITE websites were created to service this exact problem for authors.
The Internet is a patient place. Those search engine spiders can take weeks to find a new website after it is first published. Then once they find it, it has to be updated frequently if that webmaster wants those spiders to come back. Creating a website dedicated to a book and its release is mandatory, even if the book isn't anywhere near completed. Website popularity is the key to this formula. Age equity and projected longevity are huge factors in this equation. Age equity is the age of a website. Search engines give preferential treatment to those websites that have been around for a while. They also give preferential treatment to those that are going to be around for a long time to come. Age equity starts growing the minute a website goes live. Longevity is judged by the expiration date for the domain. Registering a domain for two years is better than one year and five years is far better than two years.
Is it wise to register AuthorName.com? Is it wise to register BookTitle.com? Yes, to both. But it is far wiser to figure out the category the book falls into, find out the most relevant search term used to find books in that category and register something like BestCategoryBooks.com. For instance, the book Angel On Board by EJ Thornton has been around for several years. Very few people know (or care) that this book has sold several thousand copies and even fewer people care that it was written by EJ Thornton. When people search the web looking for books like Angel On Board, they are searching for "Angel Books". The website GreatAngelBooks.com is EJ's website that promotes this book. To see how this works go to bing.com and type in "Angel Books" - you'll see GreatAngelBooks.com is #1. On google.com - type in "Incredible Books" - you'll see BooksToBelieveIn.com is #2 on that search (or was at the time of this article's writing).
The chances of people searching for "Angel Books" far outnumber those who have heard about Angel On Board. However, after they've typed in "Angel Books", they'll likely discover Angel On Board on GreatAngelBooks.com. The fact that the domain name itself contains the words Angel and Book are keys that the search engines use to determine relevance to a topic.
Obscure book titles are cute, but getting people to search for those on the web forces the author to create some other type of media campaign to raise awareness of the obscure title. Creating a website that contains the niche's name in it (angel) and the type of the product in it (book) allows organic web traffic to come in through search results, gives authors an advantage in the web marketplace and far outperforms a website whose domain is taken solely from the title of the book.
This publisher's advice is to register a domain for at least two years whose name includes the niche name and the product type (book). Get some content (to be discussed in the next installment of this article series) up live on that website just as soon as possible to get the Age Equity clock counting.
The second installment of this article series will discuss how to use this budding website to collect a list of names, and get pre-sale commitments. The third installment will discuss the income potential of the website - even before the book is published. The fourth installment will discuss how the website will create name recognition for the author, so that the author's fame is in place as the book is released, creating instant demand for the book.
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