All book marketing programs agree that to make a book successful in the twenty-first century, a website is a must. But what is the timing of the website? Authors who wait to launch their website simultaneously with their book's release have lost out on a multitude of income possibilities. Authors who launch their websites while their book is in development have a chance to season the web for their niche, collect pre-sales, collect a future customer list, create passive income streams supplementing their royalty income, establish themselves as an expert in the field, and cultivate a following generating celebrity status.
Part Three of this article series taught how to make money on a book even before it is a book.
Part Two discussed some of the content that it is possible to put on a future book's website to create high relevancy marks and begin to create an e-mail list of interested readers.
Part One discussed Age Equity and website longevity. http://www.examiner.com/examiner/x-30975-Denver-Book-Publishing-Examiner~y2009m12d11-All-books-under-development-need-a-working-website--Part-One
"If you build it - they will come..." Not so much...
Just because a website exists, doesn't mean there is any traffic going to it. The work up to this point has been to get the search engines to come and visit and score the website, and that will happen. But human visitors is a different story. Human visitors need an invitation or directions to the information.
Having effective search engine optimization is the first way the website will attract visitors. Be sure the "title" tags, "Meta" tags and content are consistent. Please check each of the Meta entries. For a good book on search engine optimization, check out one of the books on this Marketing SEO web page.
There are paid ways to put the book in the top of the search engines. For instance, Google's version of this is called Adwords. Until the website is generating reliable income, wait on using this technique. Organic traffic is much better at this point.
The major task that the author needs now is to get back links into the website from popular websites. There are a substantial number of websites that will allow back links into their content. Websites like this are generally referred to as Web 2.0. What that really means is that the websites are membership sites and allow the members to post their own content. This content is then used to their benefit. Facebook, MySpace, Twitter, Pet Health Focus, Echoloops, Squidoo, Wikipedia, Amapedia and Google blogger are among the enormous list of Web 2.0 sites. New ones are coming online every day.
Adding a signature to emails with links into websites is also a very common way that authors use to passively market their book to their direct circle of influence.
It is all very doable, and yet, it is all very intimidating if the author doesn't have a plan. Creating a reasonable web marketing campaign can and should be done. When human visitors find the future book's website, then getting additions to the waiting list for the book are possible - and the marketing relationship has begun.
"If you build it - they will come..." Not so much, but "If you tell them how to get there - they will show up!"
Go back and read all these articles and create a marketing plan for the book's pre-website that will be able to generate income even before a book is released and create a waiting list for the book and name recognition for the author. For more help on how to do this, check out the Rocky Mountain Writer's Summit, experts in all of these fields will be present to help.
Using a website to 'prime the pump' for a new book's release is a tool of the twenty-first century for authors. It needs to be done as early as possible and the web presence needs to be vast, versatile and relevant, hitting every niche the book addresses. The tools are easy to access and costs are minimal if the author is willing to do it themselves. The income has the potential to completely offset the costs and actually create multiple revenue streams, making a website launch, months before the book's launch, a major part of the book's business and marketing plan. For more information or ideas on how this gets done, please visit the website: Advanced Book Marketing.