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Alfred Angelo goes high tech with the Magic Mirror

Alfred Angelo Magic Mirror

Download. Pose. Share. Bridal shopping just went high tech with Alfred Angelo Bridal’s new Magic Mirror.

The Alfred Angelo Magic Mirror is an interactive mirror app that can download and connect to any Android or iPhone device. What does this mean? Well ... say you have family and friends across the country who are unable to make it to your big bridal gown shopping day. With the Magic Mirror, you are able to share pictures and videos of dress options with them!

So, how does it work exactly? Let's take it step by step.

The Magic Mirror is just that ... a mirror. You can smile, pose, and dance around in front of it just like with any other mirror. What makes this mirror magic is that is can connect to your phone, ipad, or other device when you download the free Magic Mirror app. Just download the app, create an account, and invite family and friends to login and connect to you. The app then allows you to take pictures and videos of yourself in any wedding gown you try on and then share them with others; they can even add comments to let you know what they think.

Mary Resha, store manager and District Trainer for the Birmingham, Alabama location, is excited about the new app.

“It happens so many times where a girl comes to her appointment and says she wishes her mom could see her gown, but they live out of state and couldn’t make it to the appointment,” says Resha. “Now we have fixed the issue! The way things are going today with technology, I believe it is a great way to keep up with the times.”

The Magic Mirror is not just for brides, but bridesmaids as well.

“It’s great for brides that have bridesmaids all over the country,” says Resha. “You are able to share bridesmaid dress choices with them, even if they can’t be there in person.”

As of now, the Magic Mirror can be found in only two store locations: Birmingham, Alabama and Orlando, Florida. The app is available to all customers that visit the shops.

Laura Cossette is a customer of Alfred Angelo and used the Magic Mirror during her appointment.

"I think it is a really cool idea," says Cossette. "My sister lives in another state and she wasn't able to come to my appointment. I really wanted her to be able to see the dresses I tried on. The Magic Mirror made it so she could be a part of my bridal gown decision without actually having to be there in person."

There is plenty more shop-worthy events just around the corner for Alfred Angelo stores. October will bring their 2014 bridal collection, as well as 12 new colors introduced to their bridesmaid collection. From September 7 to September 15, anyone who goes to an Alfred Angelo store, downloads the Magic Mirror app, and purchases a wedding gown will receive a $30 to $300 discount on their purchase.

To shop Alfred Angelo or to find a store near you, click here.

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