Yesterday it was reported that Alexander Skarsgard is the new face for a Calvin Klein men's fragrance. Today, the campaign image is unveiled! The fragrance, Enounter, will not only have print ads, but has also filmed a television ad as well.
When speaking about the commercial, Alex told WWD, "The idea for their concept was very intriguing to me — it was almost like a short film and very film noir. It felt interesting to me. I wanted to be involved with something where you tell a story — even though it’s a short story."
The short film tells a story about unresolved desire between a man and a woman. The campaign will be released in September and also features model, Lara Stone.