On July 15, 2014, Alex & Sierra (the winners of "The X Factor" U.S. in 2013) and Syco Music/Columbia Records announced the title, track listing and release date of Alex & Sierra's first album. The 13-track album, which is titled, "It's About Us," is due for release in the U.S. and Canada on Oct. 7, 2014. In addition, Alex & Sierra have announced several tour dates that will take place from Aug. 29 to Sept. 28, 2014. Alex & Sierra (whose full names are Alex Kinsey and Sierra Deaton) are headlining most of the concerts, but some of the shows will have Alex & Sierra as the opening act on the Train/Colbie Caillat tour. (See the tour dates at the end of this article.)
Pre-orders for "It's About Us" began on July 15, 2014. People who pre-order the album will receive the album track “Little Do You Know,” which can be listened to here. People who pre-order the album will also get other selected downloadable songs from the album on a bi-weekly basis leading up to the album's release on Oct. 7, 2014. (See the album's track listing at the end of this article.)
According to Syco Music/Columbia Records, Alex & Sierra collaborated with several songwriters for the album, including Josh Gad, John Legend, Sam Hollander and Julian Bunetta. In February 2014, the Daily Mirror reported that One Direction's Harry Styles and Legend wrote a song for Alex & Sierra, who are boyfriend and girlfriend in real life. According to a Daily Mirror report published on Feb. 23, 2014, the song "is one of more than 18 unheard tracks penned by the 1D star [and] is part of Harry's personal projects and is unrelated to his work with the boy band."
The Daily Mirror described the song as a "heartfelt ballad" with these lyrics: "I saw your face, I heard your name / Felt the blood rushing through my veins / I still remember / How could I forget?" It is unclear which song that is on the album.
As previously reported, Alex & Sierra's first single, "Scarecrow" (which was released on June 23, 2014) failed to make it onto the Billboard Hot 100 chart. Given the flop sales of "Scarecrow," it doesn't look very likely that "It's About Us" will be a big hit.
Alex & Sierra performed "Scarecrow" on NBC's "Today" on June 23, 2014, but that high-profile TV appearance did not help the song become a hit on the Billboard Hot 100 chart, which ranks songs based on U.S. sales, airplay and social media. A lyric video for "Scarecrow" (directed by Alex Purifoy) premiered on May 27, 2014. The official "Scarecrow" music video premiered on July 11, 2014. In May and June 2014, Alex & Sierra also made promotional appearances at several New York-based media outlets, including Billboard, People, Vevo and Teen Vogue.
In its first week on sale, "Scarecrow" reached the Top 30 of the iTunes (U.S.) Top 100 Songs chart. However, it was a far lesser achievement than what Alex & Sierra accomplished in late 2013, when two covers songs (A Great Big World's "Say Something" and Sara Bareilles' "Gravity") that Alex & Sierra performed on "The X Factor" U.S. reached No. 1 on iTunes (U.S.) Top 100 Songs chart. Alex & Sierra's versions of those songs also failed to make it onto the Billboard Hot 100 chart.
As part of "The X Factor" grand prize, Alex & Sierra won $1 million and a contract with Syco Music/Sony Music. According to a Sony Music press release, “Scarecrow” was co-written by Alex & Sierra, along with Martin Johnson and Sam Hollander.
Here is the track listing for Alex & Sierra's "It's About Us" album:
Give Me Something
Here We Go
It’s About Us
Little Do You Know
I Love You
Back to You
All for You
Here are the announced dates for Alex & Sierra's 2014 tour:
Aug. 27, 2014: Denver — Denver Botanic Gardens
Aug. 28, 2014: Kansas City, Mo. — Harrah's Voodoo Lounge
Aug. 29, 2014: Glen Ellyn, Ill. — McAninch Arts Center
Sept. 1, 2014: Portsmouth, N.H. — The Music Hall
Sept. 2, 2014: Ridgefield, Conn. — Ridgefield Playhouse
Sept. 3, 2014: Huntington, N.Y. — The Paramount
Sept. 17, 2014: Los Angeles — Pantages Theater (opening act for Train)
Sept. 19, 2014: Reno, Nev. — Grand Sierra Resort & Casino
Sept. 20, 2014: Santa Rosa, Calif. — Wells Fargo Center for the Arts
Sept. 21, 2014: Modesto, Calif. — Gallo Center for the Arts
Sept. 22, 2014: San Francisco — Masonic Center (opening act for Train)
Sept. 23, 2014: Arcata, Calif. — John Van Duzer Theatre
Sept. 25, 2014: New York City — Radio City Music Hall (opening act for Train)
Sept. 26, 2014: Thousand Oaks, Calif. — Kavli Theater
Sept. 28, 2014: San Diego — Humphrey's