Eating well is something that can prove elusive for most people, but particularly if you're in college, it seems to be a near impossibility. That's where Alex Catalano comes in. The certified health consultant and nutritionist - recently seen on Lifetime's Supermarket Superstar - has penned a new book, From Beer Bongs to Broccoli, specifically aimed at helping college students improve their diets. She spoke with BFTV about what sets it apart from other health and wellness texts, and what else her "Eat Cute" brand can do.
The idea for the book came from Alex's own experience as a student at the University of Southern California. "I remember going into college and seeing how other people ate. And I just remember seeing everybody gaining all this weight and being tired and seeing people's mood shift," she explained. "I always loved writing, but I was always fascinated by nutrition. I went to nutrition school later. It became abundantly clear to me that I needed to write a book. I wanted something really simple that anybody could pick up."
And it is definitely simple, tailored specifically to college students. ""The book is, a lot of the recipes are meant to be made in a dorm room. It's got tips on how to be in the cafeteria," she told us.
But Alex is entering a crowded market. There's no shortage of people publishing diet books, healthy cookbooks, or other how-tos telling you how they think you can change. So what makes Alex's approach different from her countless competitors? "For me, I just really try to keep a really silly, simple approach to health," she continued. "I do like little funny videos. I love making heath funny, silly and personalized. I feel very strongly that everyone's journey with heath is personalized. Everyone's different. What works for me isn't going to work for everybody."
You can check out a reel Alex has put together about her "Eat Cute" brand with this article.
Alex hopes that From Beer Bongs To Broccoli is just the first part of a brand expansion, going into next year and including an online diet plan for not just college students, but anyone who wants to get involved. "I'm actually working on another book right now. It's going to be an e-book," she revealed, adding that the book will then tie in to the online content. "You'll be able to go on my website and pay a certain amount of money, and you'll become a member. It'll be the Cute Diet plan." While that hasn't officially launched yet, you can find more tips and information by visiting Alex's website.
In the meanwhile, she also shared with us a few recommendations. "One of the things that I think is most important, is just really drink water," she said. "I think so many of us are so dehydrated. Most people start their day off with coffee. And if you think about it, you haven't had anything to drink and the first thing you're putting into your body in the morning is coffee, which dehydrates you even more."
"I love this place called Native Foods in Culver City," she added. "My favorite thing that they have there, they have this oatmeal cookie with this cream filling, and it's all vegan."
With the publication of her book, her appearance on Supermarket Superstar, and the diet plan in the works, Alex is doing everything she can to turn "Eat Cute" into a nationwide health name. "For me, at this point in my life, everything is good. I want to do as much as I possibly can to get my brand out there and just let people know that I exist," she reflected. "I love everything I'm doing and I want more of it. I do monthly lectures at Whole Foods and I love doing that. And I'm doing different things with colleges." Wonder what her old classmates at USC would think?
You can check out Alex's book, From Beer Bongs To Broccoli: The College Kid's Guide to Health and Wellness, by clicking here. Be sure to keep up with Alex by visiting her official website (eatcute.net) and following her on Twitter (@eatcute).