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Alessandra Ambrosio Launches Fashion Line ále by Alessandra

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Get ready for the launch of the season! Alessandra Ambrosio and boho-chic retailer Planet Blue have announced an exclusive launch of apparel for the ále by Alessandra lifestyle brand.

Designed and curated by Ambrosio in collaboration with Planet Blue, the Spring 2014 collection is scheduled to launch March 17 at Planet Blue retail store locations and online at: www.shopplanetblue.com.

"I cannot think of a better place to launch the apparel for my brand, says Ambrosio. I have been a fan of Planet Blue since I moved to California, and the brands authentic bohemian beach vibe is the perfect backdrop for my very first collection."

The collection will feature short and long dresses, ruffled skirts, peasant blouses and uniquely designed knits with a coeffection of feminine and effortlessly sensual, reflecting Alessandra¹s unique Brazil-bohemia-meets-Malibu-chic style. Retail prices range from $60 - $260.

"We are excited to be the exclusive launch partner of the ále by Alessandra line¹ says Ling-Su Chinn, Planet Blues Founder and Creative Director. "Alessandra¹s personal style has always embodied our Cali-boho aesthetic, and she brought an amazing amount of vision, insight and inspiration to the design process. The collection is a true reflection of Alessandra."

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