Alec Baldwin's conduct on an American Airlines flight has caused the actor to lose the job of celebrity pitchman for a New York-based supermarket chain.
A spokesperson for Wegmans Food Markets told media outlets in Rochester that the Baldwin television ads were pulled after customers complained about the “30 Rock” star’s behavior.
Grocery consumers were evidently upset over news reports that Baldwin had refused to turn off his smart phone prior to a December 6 departure of an American Airlines flight from Los Angeles.
Baldwin was ultimately ejected from the New York-bound plane and later ranted in several Twitter posts about the airline.
The grocery chain’s TV spots had originally been produced for the 2010 holiday season but were scheduled to air again in December 2011. However, the ads were pulled a week early.
Baldwin had reportedly been chosen as a celebrity representative for the advertisements after he had mentioned that his mother shops at Wegmans.
In the days following Baldwin’s airplane fiasco, reports circulated in the media that American Airlines was looking into removing “30 Rock” from its in-flight television lineup.
The actor subsequently poked fun at the incident in a “Saturday Night Live” skit in which he portrays an American Airlines pilot who proceeds to humbly apologize to himself.
Baldwin will continue in his starring role on “30 Rock,” which is set to begin its new season on NBC in January.
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