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Alaska Airlines: Russell Wilson joins team, power to the seats, free Uber rides

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If good things come in threes, then Alaska Airlines gets the gold for three press releases they sent out in the past three days:

  • Seattle Seahawks quarterback Russell Wilson welcomed to the team as CFO (Chief Fun Officer)
  • Alaska Airlines debuts first aircraft with new cabin upgrades (power in the seats)
  • Alaska Airlines and Uber offer free rides to Seattle-Tacoma International Airport (December 23-24)

Quarterback Russell Wilson on Alaska Airlines Team

The Seattle Seahawks are on a lot of folks' radar this season as Seattle fans cheer on their team to Super Bowl XLVIII on February 2, 2014. So what perfect timing for Alaska Airlines to announced a partnership with quarterback Russell Wilson. "Russell is known for his determination, professionalism, integrity and his humble heart -- qualities we aspire to," said Alaska Airlines' CEO Brad Tilden. "His meticulous planning and legendary hustle help make him a proven winner. We're pleased to make him our honorary CFO -- 'Chef Football Officer'."

So what will the CFO do? As part of an exclusive multi-year partnership, Wilson will appear at events, take part in marketing activities and work with the airline to support youth and education programs. One of those programs is the Russell Wilson Passing Academy, which provides an opportunity for inner-city and underprivileged youths to attend football camp. Wilson will also visit young fans at Seattle Children's Hospital, and Alaska Airlines will donate 100,000 miles to the hospital for each TD pass Wilson throws or touchdown he scores during the rest of the season.

Alaska Airlines debuts new seats with power

Alaska Airlines announced in April it would be installing new aircraft seats this fall. The first retrofitted plane (tail number 548) has taken to the sky and will be flying throughout most of Alaska's route network. The seats feature a "personal space-enhancing design" and are also equipped with power outlets. It's all part of a $100 million investment to upgrade the cabins in all 737-800, -900 and -900ER aircraft.

Alaska expects to have 1/2 the fleet upgraded by summer 2014, with all upgrades complete by the end of the year. Travelers flying on Alaska Airlines will enjoy new aircraft seats that feature a personal space-enhancing design and are equipped with power outlets. The improvements are part of a $100 million investment the carrier has made to upgrade the cabins in all 737-800, -900 and -900ER aircraft.

Alaska Airlines is the only U.S. carrier to provide both 110-volt and USB power for tablets and smart phones at every seat on its equipped aircraft, which will include nearly 3/4 of its fleet. Access to the outlets is located in the seatback in front of each passenger, and each row of seats supplies enough power to run/charge three devices at the same time. Best of all, there's no additional charge to use the power! Gate displays and seatback cards will inform customers if their plane has the new upgrades.

Free ride to Sea-Tac with Uber

If you're flying out of Sea-Tac during the holidays, Alaska Airlines and Uber have partnered to offer free rides to the airport on December 23 and 24. During the two-day promotion, one ride with Uber (up to $50) will be provided in a comfortable town car by Uber.

All you do is request a ride through the Uber app, available for Android and iOS devices at Simply request a ride to Sea-Tac Airport from your current location, and you'll travel for free. During the promotion, the Uber rides will be charged to Alaska Airlines -- and as with all Uber rides, no tipping is necessary.

The rides are available on a first-come, first-served basis. Uber cars typically seat four passengers and are available 24 hours a day.



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