Yesterday was Alabama Gives Day and nonprofits all across the state benefited. There were 1093 nonprofits involved, each hoping to attract new donors and raise money for their cause.
Several LGBT and AIDS related nonprofits took part, and the most successful was Birmingham AIDS Outreach (BAO), which had 25 donors and collected $1508 as a result.
Karen Musgrove, executive director, said “BAO is honored and blessed to have received $1,507.50 during the event Alabama Gives Day.”
BAO serves over 750 HIV-positive individuals.
The Magic City Choral Society followed with 14 donors and $645 raised.
The next nonprofit was GLBT Advocacy and Youth Services, which raised $536 from 15 donors.
The missions of the groups overlap somewhat, but if a distinction is made between those that provide services and those that purely advocate or educate, the service oriented groups were much more successful in pulling in donors and money. Service groups totaled 75 donors among them while the state advocacy and education group, Equality Alabama, had 17 donors and $503.
It is also not surprising that the top two organizations are based in Birmingham. The population here almost assures the city of taking the top spots in this type of event. Following these two was Huntsville based GLBT Advocacy and Youth Services.
Like Ms. Musgrove, GLBT Advocacy and Youth Services executive director James Robinson was also appreciative of their donors, reflecting on the day.
“The Alabama Gives Day was another opportunity for us to use the name of our agency to raise awareness of the needs of our community and I am extremely thankful for the support that came to us from across our beautiful state.”
Richard Tucker, a member of the Magic City Choral Society said the money is significant, but also added that reaching out to new donors was important.
“The money is much needed and will help the chorus in various ways,” he said, mentioning rehearsal hall fees and venue fees.
All three organizations appreciated the opportunity provided by the Alabama Association of Nonprofits that allowed people to give in this way.
Ms. Musgrove thanked the donors but also thanked Alabama Association of Nonprofits, “for facilitating the Alabama Gives Day and giving the citizens of Alabama an outlet to donate to their favorite charity.”
This echoed Mr. Robinson’s statement but he also was impressed by the community aspects of the day.
“I was both proud and excited to scroll down the list of non-profits and clearly see our community represented! It's all about community. Together we are doing great things!" he said.
Mr.Tucker also expressed an appreciation for the event, which raised almost $750,000 for almost 1100 nonprofits. He was impressed with the people of Alabama who found the time and resources to donate even in a recovering economy and after giving so much in response to the tornadoes last April and earlier this year.
“Support is needed and any way to make giving easier for donors to contribute is welcome,” he said.
And he has hope for the future.
“I expect Alabama Gives Day to top $1,000,000 next year,” Mr.Tucker said.
After seeing the success of the day of charity this year, participating organizations (including these) will probably be more aggressive in courting donors for the event. This will be a healthy competition, as it will result in more giving for all and every organization will benefit.