According to sources at Airpush speaking with Examiner on Friday morning, the ad network intends to deliver the world’s first comprehensive native advertising platform for mobile.
“Facebook and Twitter have created a lot of hype around native advertising on mobile, but the reality is that the technology hasn’t been accessible for mainstream app developers,” says Asher Delug, Founder and CEO of Airpush.
“By joining forces with Hubbl, we plan to change that," Delug adds. "The team at Hubbl has redefined the category by building the first truly scalable and effective platform for in-app native advertising, and we’re very excited to bring their technology to market together.”
According to TechCrunch, the acquisition has the potential to accelerate the growth of native advertising in the mobile realm to an entirely new degree.
Now at Airpush, the Hubbl team is working on a new product, the founders tell TechCrunch, explaining that it will take advantage of everything they’ve learned over the years building tools for app discovery, and later, more personalized app recommendations, followed by a B2B app distribution product.
“The company doesn’t want to reveal the exact details about how the native advertising solution will work on mobile for competitive reasons, but generally speaking, it’s an attempt to rethink how this trend toward native ads on the web can work on smaller screens,” TechCrunch reports.
In September, Airpush ranked No. 1 in the 2013 Tech 200 list of fastest-growing technology companies.
“Our team has worked tirelessly to develop the technology over the past the year," says Archana Patchirajan, founder and CTO of Hubbl, "and joining forces with an industry leader like Airpush provides us access to superior resources and immediate distribution at scale while allowing the Hubbl team to stay focused on innovation.”