Flying on an airplane is very stressful. Especially for people traveling with pets. Pet owners are worried about their animals. so when Jutta Kulic flew with a greyhound named Larry,she put him in a dog crate, locked the crate with zip ties and thought Larry was in good hands. She wrote clear instructions to not let the dog out of the crate, but , yesterday, October 10, 2013 some employees of Air Canada thought it did not apply to them, and opened the crate. Guess what happened? Yep,the dog bolted.
What happened next is unthinkable. As airline employees tried to find him,the airline contacted Kulic and explained what happened. The flight for Larry's owner, was cancelled and an employee thought he should walk the dog. She reported it to the local news and that news outlet KHTK and they wanted to get a response from Air Canada. They got one. From spokesperson Peter Fitzpatrick who stated " “I think I would just ignore, it is local news doing a story on a lost dog. Their entire government is shut down and about to default and this is how the US media spends its time.”
Clearly, Fitzpatrick thought he was responding to a coworker. Even so, his response is reprehensible. He is supposed to be a public relations professional. The first rule about PR is you do not ever ignore a request from the media. Not saying anything is going to make the story fester. Doing something as asinine as this sends the story viral. It's called crisis PR. a simple response would have kept this story local. Now,it's everywhere.
Larry, is a brown and white greyhound. His photo accompanies this story. He was last seen in San Fransisco near the airport.