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AIGA offers free film screening of Design & Thinking

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Memphis’s chapter of AIGA, the professional association of design, wants Memphis to start a conversation about “design thinking” and what it can do for Memphis. And they are kicking off the conversation with a free viewing of a film festival favorite, Design & Thinking. The screening and panel discussion will be held on March 13, at 7 p.m., at Crosstown Arts in Memphis, Tenn.

Inspired by design thinking, this documentary grabs businessmen, designers, social change-makers and unlikely individuals to portray what they have in common when facing this ambiguous 21st century. What is design thinking? How is it applied in business models? How are people changing the world with their own creative minds? It is a call to the conventional minds to change and collaborate.

The independent film project started in May, two months after an event filming lit sparks between Muris Media and Taipei Design Center U.S. Film director Mu-Ming Tsai has great interest in the crossroad of design and filmmaking. Inspired by a design thinking mantra, “thinking by doing,” he started filming interviews right away with Taipei Design Center U.S., the San Francisco branch of Taiwan Design Center, paving the way to obtain perspectives. No other resources was in sight until the film’s Kickstarter page raised more than $18,000, modest as a movie budget, but still beyond the team’s initial expectations.

The documentary focuses on “design thinking” – a methodology to approach and solve problems. Rather than a salute to the beauty of design, the film aims to bring forward the ambiguity, conflicts, and the messy process of how not just designers, but also creative people, think and do things. The film documents real-world inspiration from change-making organizations like Code for America, as well as a local bike shop, biology PhD and Coca-Cola.

The screening will be followed by a panel and question-and-answer session. The panel includes:

Dr. Brian Janz, Professor of Management Information Systems and FedEx Institute of Technology Innovator in Residence, U of M
Michael Graber, Southern Growth Studio and Memphis Innovation Bootcamp
Katie Maxwell, Director of Community Relations at CoWork Memphis.
Charles Lundy, Merck Innovation Team

The event is free to the public.

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