The 85th Academy Awards® will include a tribute to the James Bond movie franchise, which is celebrating its 50th Anniversary.
"We are very happy to include a special sequence on our show saluting the Bond films on their 50th birthday," said producers Craig Zadan and Neil Meron. "Starting with 'Dr. No' back in 1962, the 007 movies have become the longest-running motion picture franchise in history and a beloved global phenomenon."
With the newest Bond adventure "Skyfall" raking in over a billion dollars worldwide it seemed long overdue that some love be bestowed upon the franchise. Daniel Craig and Javier Bardem star in the 23rd film in the long running series which opened November 9, 2012. Directed by Sam Mendes, who won an Academy Award for American Beauty in 2000, directed the box office crowd pleaser.. Although being given special recognition by the Academy many insiders feel Skyfall and its crew will be shut out of receiving even a single nomination this year.
The 85th Academy Awards nominations will be announced live on Thursday, January 10, 2013, at 5:30 a.m. PT in the Academy's Samuel Goldwyn Theater.
Academy Awards for outstanding film achievements of 2012 will be presented on Oscar® Sunday, February 24, 2013, at the Dolby Theatre™ at Hollywood & Highland Center®, and televised live on the ABC Television Network. The Oscar presentation also will be televised live in more than 225 countries worldwide.
Skyfall has garnered the title of biggest money making film in Britain, even more than "Avatar". The Bond film saga nearly ended in a few years ago when MGM studios fell on hard times. Coming out of bankruptcy proceedings in 2011 allowed the production of Skyfall, as well as The Hobbit also mired in preproduction hell, to continue.
What's your take on award shows shutting out clearly popular pop culture films? If there are no best picture noms for Skyfall, The Avengers or The Dark Knight Rises what are we to infer from this? As the biggest grossing pictures of the year shouldn't that earn at least a nomination? Does this provide insight as to the relevancy of the Academy Awards to every day movie goers? Viewership of the once prestigious awards show drops continually every year, the Academy scrambles to remain popular. What's the answer? Care to weigh in on your opinion; we'd love to hear your thoughts.