One of the best types of advertising campaign utilizes real people telling their stories. The next best thing is having a person, not a politician, talk passionately about an issue that's on everyone's mind. That's what Americans for Prosperity, hereafter known as AFP, did in one of their recent ads. Here's the text of the ad:
People don't like political ads. I don't like them either. But health care isn't about politics. It's about people. It's not about a website that doesn't work. It's not about poll numbers or approval ratings. It's about people. And millions of people have lost their health insurance. Millions of people can't see their own doctors and millions are paying more and getting less. Obamacare doesn't work. It just doesn't work. Tell Sen. Pryor to stop thinking about politics and start thinking about people.
Mark Pryor is already in trouble in Arkansas. After this devastating ad, he's likely in deep, deep trouble. Millions of people are going through their own similar tragedy. They relate to this woman because they're experiencing something similar.
Thus far, Democrats have tried deflecting criticism from their candidates by criticizing Secretary Sebelius, President Obama, HealthCare.gov or a combination of them. They haven't offered solutions.
Democrats haven't offered a legislative solution that would let families choose a policy where a thirty-something doesn't have to buy a policy with ambulatory care. Democrats haven't offered a solution that wouldn't require a 60-year-old man to buy a policy that covers pregancy care. Democrats haven't offered a solution that would drive down health insurance premiums.
Simply put, they've tried distancing themselves from the criticism without distancing themselves from the ACA. Senators like Mark Pryor voted for the ACA. Now they're running for re-election for the first time since the bill passed.
With ads like these popping up in the heat of the campaign, it isn't a stretch to think that they'll be running from people carrying baseball bats in the near future.
Thanks to ads like AFP's, this is shaping up to be a difficult fight for Democrats to retain control of the Senate.