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AFA ends boycott of Gap and Old Navy

Black Friday Shoppers bargain shopping.
Black Friday Shoppers bargain shopping.
Photo credit: 
AP Photo/ Danny Johnston

On November 28, Gap's Old Navy store aired a commercial on television that featured mannequins cheering 'Merry Christmas'.  View the video at the bottom of this article.

What you could not see is the mannequins off stage with their feet being held to the fire of commercial boycott.

Don Wildman, founder of American Family Association  (AFA) has been actively pursuing reformation and preservation of our county's religious heritage since 1977.   The last major boycott (prior to Gap and Old Navy) from AFA was against McDonald's corporation for promoting the homosexual agenda.  American Family Association's concern with McDonald's was the history of McDonald's with our nation's children.  McDonald's has always been iconic with the American family, as McDonald's often promoted traditional family values. 

Most recently, AFA sent Gap and Old Navy a letter informing the merchandisers of AFA's intent to call on AFA's supporters to boycott Gap and Old Navy.  The boycott was called for because AFA noted Gap and Old Navy's infrequent trends or limited acknowledgment of Christmas.  On November 28, 2009, Gap's clothing division, Old Navy aired their television commercial which effectively acknowledged Christmas and put an end to the AFA boycott.

Express your opinion on the internet....  Is  AFA guilty of using bully tactics when they threaten the free enterprise system with boycotting because AFA has a desire to hear and see these clothing retail stores acknowledge Christmas?   

Or,

Is AFA to be commended for another victory in the preservation of American family values?

(Submit your opinion in the comment section below)

View AFA's Naughty or Nice List.

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, Richmond Evangelical Examiner

James Leasure has been a Christian for 21 years, and is a member of West End Assembly of God in Richmond, VA. He holds no academic rights to a salaried position in the church; however, he is respected by his peers as a layman who has grasped a confident understanding of Christian teaching. ...

Comments

  • Linda 2 years ago

    That is a problem. Commercialism - relistically may do what they want to do. I'm glad you ask the question, because it is emabarassing to think Christians are behaving like mafia hench men. For afa to use their fans as a weapon to manipulate the store to say, merry x-mas is about as bad as Obama purchasing general motors, and firing the ceo.

  • Beatrice 2 years ago

    I won't boycott Old Navy nor Gap. They don't have to say "Merry Christmas". That's called religious freedom.

  • Zach 2 years ago

    I was wondering if the debut of the commercial (28th of November) had anything to do with the boycott.

    I mean, 'Black Friday' must not have been as good as Gap had hoped for. They could have interpreted that as a result of the boycott. So, they aired the commercial the following day.

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