Aerie is showing the world what real beauty is all about with their Spring 2014 "Aerie Real" campaign. The bold move will feature models of all shapes and sizes in unretouched photos. The models show the latest collection of aerie bras, undies and apparel, all while demonstrating that being real and natural is truly sexy and individual differences contribute to a woman's unique identity and beauty.
The #AerieReal movement is killing the stereotype that being beautiful means being thin and perfect. The brand is challenging the supermodel standards by sparking the conversation of what true beauty is. "The purpose of 'Aerie Real' is to communicate there is no need to retouch beauty, and to give young women of all shapes and sizes the chance to discover amazing styles that work best for them," said Jennifer Foyle, Aerie's Chief Merchandising Officer. "We want to help empower young women to be confident in themselves and their bodies."
Besides building confidence, Aerie has collaborated with fashion editor Jenny Altman will share her intimates category expertise with Aerie shoppers, participating in-store appearances and consumer fit sessions, as well as offering advice and tips to girls using social media. "In an industry that promotes an unrealistic fantasy about women's bodies, I have joined aerie for an incredible campaign that celebrates the power and beauty of real women," said Jenny Altman. "We are thrilled to have Jenny come on board with Aerie as an incredible resource for our customers and to further spread the message that 'the real you is sexy,'" said Foyle.
To learn more about the AreieReal movement click here.